SOCIAL MEDIA GRID - THE KOFFEE 

PROJECT DETAIL

This grid features the social media posts I curated for The Koffee Surabaya, an in-house café located at DoubleTree by Hilton Surabaya. The posts highlight two key aspects: the café's main F&B offerings and Coffee Talk, a monthly event where a seasoned barista would sit down and teach attendees how to brew coffee. 

I took charge of the entire process, including creating the shot list, directing the photoshoot, performing color corrections, writing captions in both Bahasa and English, and scheduling the posts.​

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SOFTWARE USED

Adobe Lightroom ​

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RESULTS

In the three months I led the account management, our Instagram engagement rate increased from 4% to 12%.