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SOCIAL MEDIA GRID - THE KOFFEE 

PROJECT DETAIL

This grid features the social media posts I curated for The Koffee Surabaya, an in-house café located at DoubleTree by Hilton Surabaya. The posts highlight two key aspects: the café's main F&B offerings and Coffee Talk, a monthly event where a seasoned barista would sit down and teach attendees how to brew coffee. 

 

I took charge of the entire process, including creating the shot list, directing the photoshoot, performing color corrections, writing captions in both Bahasa and English, and scheduling the posts.

SOFTWARE USED

Adobe Lightroom 

RESULTS

In the three months I led the account management, our Instagram engagement rate increased from 4% to 12%.  

The Koffe Grid2.png
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