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LOCAL AND B2B PRESS

CLIENT PROFILE

This client is a wireless startup that specializes in providing fast, affordable internet to one of the most underserved and unserved broadband markets: mobile homes and trailer parks. 

TASK & CHALLENGE

The client needed to educate the broadband community and its key customer base on their unique offerings and value proposition. However, because the company is young and relatively unknown, they have yet to establish its market position and credibility. 

ROLE & CONTRIBUTION

  • Created the media advisory for weekly deployment announcement and event that has led to 15+ broadcast coverage in multiple DMAs

  • Secured multiple coverages for company and CEO in multiple B2B broadband publications 

  • Led coordination between media personnels and the client's company and leadership 

  • Produced media briefing document before each interview

SELECTED PLACEMENTS

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